Meet the Team

A woman with shoulder-length dark hair and bangs, wearing hoop earrings, a nose ring, and a striped off-the-shoulder top, sitting outdoors against a wooden wall, with her hand resting on her face.

Sherita J Coleman

The Hands Behind the Blends

Hustle Wrapped in Healing was created as a reminder that rest, intention, and alignment are not rewards. They are necessities.

This small-batch herbal tea brand is rooted in calm, self-connection, and the belief that slowing down can be a powerful form of movement. Each blend is handcrafted with purpose, designed for specific moments like quieting the noise, choosing yourself, and allowing yourself to feel good.

Behind the brand is an entrepreneur who has spent years building, leading, and showing up in spaces that demanded constant motion. Along the way, it became clear that moving fast wasn’t always moving forward. Choosing to slow down, listen inward, and live more aligned created space for healing, clarity, and deeper intention.

Hustle Wrapped in Healing is an extension of that shift. It’s an offering for anyone navigating growth, transition, or simply craving a pause. The teas are meant to be received slowly, enjoyed intentionally, and woven into simple rituals that support rest, reflection, and presence.

This isn’t about doing more.
It’s about doing what feels good.
Accepting the shift.
And honoring the moments that bring you back to yourself.

Founder
A smiling man wearing a brown beanie and camouflaged jacket sitting at a table with a water bottle and a phone inside a room with ceiling lights and hooks on the wall. 
Advisor, Creative Contributor, & Strategic Support

Jerald B Caldwell Jr.

Jerald Caldwell Jr. brings vision, adaptability, and grounded problem-solving to Hustle Wrapped in Healing.

A natural relationship-builder and intuitive strategist, Jerald is known for his calm presence, thoughtful discernment, and ability to see opportunity where others may overlook it. His work spans operations, leadership, and creative development across multiple industries, guided by a steady commitment to integrity and purpose.

Over the years, Jerald has explored entrepreneurship in many forms, including founding a local streetwear brand earlier in his journey and continues to evolve as a creative builder. Today, his curiosity and ambition are expressed through new avenues: homeownership, hands-on renovation and repair, land stewardship, and an emerging interest in tiny home and community-centered living. He is also a skilled reseller with a keen eye for antiques and well-loved items, bringing new life and value to what already exists.

Professionally, Jerald currently leads a team of administrative professionals for the City of Lake Oswego, a role he stepped into in 2025 after years of community-based leadership. Prior to this, he spent over a decade giving his time, energy, and guidance at a North Portland community center, organizing youth basketball tournaments, mentoring young people, and helping cultivate safe, affirming spaces for connection and growth.

Rooted in a lineage shaped by strong women and enduring faith, Jerald was deeply influenced by a close and meaningful relationship with his late mother, whose passing in 2024 further anchored his commitment to spiritual grounding, service, and intentional living. These experiences inform how he shows up… steady, reflective, and values-driven.

At Hustle Wrapped in Healing, Jerald contributes to idea development, long-term vision, and creative exploration, supporting the brand’s growth with discernment, care, and quiet leadership. With additional entrepreneurial ventures on the horizon, he remains committed to building in ways that are thoughtful, sustainable, and aligned.

“Built by experience, guided by faith, and grounded in what truly matters.”

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Linda Joe Craft

Contributor, Advisor, & Foundational Support

Linda Jo Craft is a woman shaped by lineage, resilience, faith, and service.

She comes from ancestors who survived, endured, and dreamed forward. From Oklahoma red dirt and Mississippi roots to Portland pathways paved by courage and faith. Her life story is one of survival turned into purpose, struggle transformed into service, and pain alchemized into wisdom.

With over 25 years in social work, Linda has devoted her life to healing, both personal and communal. She helped co-create the Imani Center, a culturally sacred healing space, and played a role in the foundation that led to Karibu, where healing continues to live and grow. She has also served as an Adjunct Professor at Concordia University, sharing knowledge, compassion, and truth with future leaders.

Linda brings to Hustle Wrapped in Healing a depth that cannot be manufactured shaped by 36+ years in recovery, years of therapy, spiritual grounding, and a radical belief in second chances. Her voice carries history, clarity, and grace.

She will be contributing blog posts and reflections to this space, offering wisdom on healing, identity, resilience, and what it means to choose yourself again and again.

She is the echo of survival.
The song of faith.
The breath of redemption.
And a reminder that it’s never too late.

Get in Touch

Interested in working together or starting a conversation?
Tell us a little about what’s on your mind and we’ll be in touch.